By Thelma Kent
Change is inevitable but surely there is no industry where trends change as fast and as sudden as the fashion industry. Trends in Europe or elsewhere quickly find their way across the ocean and often have a marked influence on South African clothing. Trends are not followed slavishly, however, and there is always a local flavor to the dress of the locals.
The climate of the country plays a very big role in what people wear. Summers can be very hot and winters are generally mild, especially when compared to the extreme cold typically experienced in the Northern hemisphere. Apparel therefore ends to be manufactured from lightweight materials and even winter dress would be considered totally unsuitable for wear in Europe and the USA.
This country is home to many different cultures. Each culture boast traditional apparel that range from colorful and exotic to purely utilitarian. Many people wear their traditional costumes to formal events and even as everyday dress. Of course, it is common for one culture to influence the dress of other cultures.
The RSA is not isolated from the rest of the world and international fashions quickly find their way to the country. Local designers are also quick to release new ranges that reflect global fashions. In many cases, however, the influence of local cultures is subtly mixed with international designs, thereby creating a unique look.
While many South Africans are conscious of international trends and enjoy being stylish and fashionable themselves they do not always become slaves
This country is home to many different cultures. Each culture boast traditional apparel that range from colorful and exotic to purely utilitarian. Many people wear their traditional costumes to formal events and even as everyday dress. Of course, it is common for one culture to influence the dress of other cultures.
The RSA is not isolated from the rest of the world and international fashions quickly find their way to the country. Local designers are also quick to release new ranges that reflect global fashions. In many cases, however, the influence of local cultures is subtly mixed with international designs, thereby creating a unique look.
While many South Africans are conscious of international trends and enjoy being stylish and fashionable themselves they do not always become slaves
The RSA is not isolated from the rest of the world and international fashions quickly find their way to the country. Local designers are also quick to release new ranges that reflect global fashions. In many cases, however, the influence of local cultures is subtly mixed with international designs, thereby creating a unique look.
While many South Africans are conscious of international trends and enjoy being stylish and fashionable themselves they do not always become slaves of the current trends. There are many examples of international trends that actually originated from this country. The rich cultural and traditional dress has been the main impetus behind several world renowned designer series.
The South African clothing industry is under severe pressure due to cheap imports from the east. The quality of locally produced products is excellent, but manufacturers often struggle to compete. A large percentage of the population is poor and mainly makes their purchasing decisions based upon price.
About the Author:
While many South Africans are conscious of international trends and enjoy being stylish and fashionable themselves they do not always become slaves of the current trends. There are many examples of international trends that actually originated from this country. The rich cultural and traditional dress has been the main impetus behind several world renowned designer series.
The South African clothing industry is under severe pressure due to cheap imports from the east. The quality of locally produced products is excellent, but manufacturers often struggle to compete. A large percentage of the population is poor and mainly makes their purchasing decisions based upon price.
About the Author:
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