By Derille F Coutes
When you own a business, there are so many things you need to do to make sure it is a success. The first thing they will need to do is to make sure they have a product that people will want to buy and they also must let people know that such a product exists. Then there is your store and your staff which you have to prepare so the customers will find shopping with you to be a pleasing experience.
But if you have tried every trick in the book to drive sales and yet you cannot get the level of success you dream of getting, perhaps you are missing out on one trick. Just try to visit any large retail outlet and take note that they are playing music. You should try to play some music in your store too and you may just enjoy some great sales.
There are some of you who may think this is another cheap ploy but just go and look for studies done on the effects of music on shoppers and you will like the numbers you see for sure. The first thing you will notice in these studies is that 63% shoppers agree they bought more or probably would buy more from a store if it were to have some overhead music playing as they shopped. You cannot argue with studies that show 80% or so of shoppers preferring to go to stores that have music on. But before you go and grab your CDs from home to play in your store, you may want to learn the finer points of playing music in your store first.
This can get you in trouble with copyright bodies and this is the last thing you want. t is best to go to the proper sources to get your music. Also, you cannot just play any music because it may not fit your store. Some restaurants will change music during the different dining hours to encourage more sales.
If you take calls from clients as part of your business, you should get some music for your phones too. If you have to put some clients on hold, you can at least pay them the courtesy of having some on hold music to make the time less boring. Having music in your phone lines can make your business look professional and it can also be used as an added marketing tool.
For you to find the best music for your business, you go online. Check out companies like DMX where they have the best commercially licensed tracks to be used in any commercial setting. If you want to do some marketing with personalized tracks, just send them a query.
But if you have tried every trick in the book to drive sales and yet you cannot get the level of success you dream of getting, perhaps you are missing out on one trick. Just try to visit any large retail outlet and take note that they are playing music. You should try to play some music in your store too and you may just enjoy some great sales.
There are some of you who may think this is another cheap ploy but just go and look for studies done on the effects of music on shoppers and you will like the numbers you see for sure. The first thing you will notice in these studies is that 63% shoppers agree they bought more or probably would buy more from a store if it were to have some overhead music playing as they shopped. You cannot argue with studies that show 80% or so of shoppers preferring to go to stores that have music on. But before you go and grab your CDs from home to play in your store, you may want to learn the finer points of playing music in your store first.
This can get you in trouble with copyright bodies and this is the last thing you want. t is best to go to the proper sources to get your music. Also, you cannot just play any music because it may not fit your store. Some restaurants will change music during the different dining hours to encourage more sales.
If you take calls from clients as part of your business, you should get some music for your phones too. If you have to put some clients on hold, you can at least pay them the courtesy of having some on hold music to make the time less boring. Having music in your phone lines can make your business look professional and it can also be used as an added marketing tool.
For you to find the best music for your business, you go online. Check out companies like DMX where they have the best commercially licensed tracks to be used in any commercial setting. If you want to do some marketing with personalized tracks, just send them a query.
About the Author:
If you want to know more about on hold music then visit http://www.dmx.com for more details.