By Fanny Jameson
During the early 2000's, the music industry, primarily the communities of hiphop and rnb, resulted in the emergence of what we now call the "super music producers", accounting for chiefs: Dr. Dre, Timbaland, Rodney Jerkins or even The Neptunes.
What is a "super producer"? Well, the most reliable answer of their difference with a "simple" producer could possibly take the instance of what we call a "supermodel" in fashion, for instance Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know these renowned super-models as well as everybody else and you can see all of them on many the catwalks. In simple terms: safe values.
This was the same thing in the music industry: there were "big" producers, safe values, that directed all of the the projects and were requested by the best known singers or rappers. That was always less hazardous for record label to get a well-known music producer than a beginner. The well-known producer delivered a lots of powerful singles, in theory. Because at that moment generally big producers sold discs.
But, the music business, after the start of the decade has changed. Firstly, people don't really pay money for cd nowadays.
As a result the record labels offer much less budget for a project. And clearly, record companies are not willing to spend money between $ 100 000 to $ 300 000 for just one single beat, as was the case at the golden time of music producers. The discs do not sell and web grows. To defeat not legal downloading of their artists, record companies create or align with with statutory download systems and make sure to force their visibility on this internet scene, that has been running from their control for so long.
But the increasing use of the web also has has permitted the emergence of loads of unknown producers as good as, if not much better than, "Super Producers".
Those producers have paying attention to the progress of the Internet, which has allowed these to sell their beats online. Helping them to connect and work with artists on a local scale as well as a global one. A producer from Atlanta is now able to advertise beats to someone in Japan. It is truly now less of a challenge for them to get a really good repute and have a career. For the artists, this makes a really big difference! They can buy beats online in their house for their album, EP and also mixtape for reasonable prices; away from those applied by the "super producers".
Record labels pay a special attention to this modern business. They buy beats online too. And recently we are able to notice that some internet based producers receive signed by majors.
The great age of super producers such as the times of super model fades away progressively, giving way to this modern business directed by producers who, often, have next to nothing to envy to the "super producers".
What is a "super producer"? Well, the most reliable answer of their difference with a "simple" producer could possibly take the instance of what we call a "supermodel" in fashion, for instance Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know these renowned super-models as well as everybody else and you can see all of them on many the catwalks. In simple terms: safe values.
This was the same thing in the music industry: there were "big" producers, safe values, that directed all of the the projects and were requested by the best known singers or rappers. That was always less hazardous for record label to get a well-known music producer than a beginner. The well-known producer delivered a lots of powerful singles, in theory. Because at that moment generally big producers sold discs.
But, the music business, after the start of the decade has changed. Firstly, people don't really pay money for cd nowadays.
As a result the record labels offer much less budget for a project. And clearly, record companies are not willing to spend money between $ 100 000 to $ 300 000 for just one single beat, as was the case at the golden time of music producers. The discs do not sell and web grows. To defeat not legal downloading of their artists, record companies create or align with with statutory download systems and make sure to force their visibility on this internet scene, that has been running from their control for so long.
But the increasing use of the web also has has permitted the emergence of loads of unknown producers as good as, if not much better than, "Super Producers".
Those producers have paying attention to the progress of the Internet, which has allowed these to sell their beats online. Helping them to connect and work with artists on a local scale as well as a global one. A producer from Atlanta is now able to advertise beats to someone in Japan. It is truly now less of a challenge for them to get a really good repute and have a career. For the artists, this makes a really big difference! They can buy beats online in their house for their album, EP and also mixtape for reasonable prices; away from those applied by the "super producers".
Record labels pay a special attention to this modern business. They buy beats online too. And recently we are able to notice that some internet based producers receive signed by majors.
The great age of super producers such as the times of super model fades away progressively, giving way to this modern business directed by producers who, often, have next to nothing to envy to the "super producers".
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