SHOULD I BUY THESE TICKETS TO DO THIS SHOWCASE?

By Eric L. Mims J.d.


If you are a rapper or a singer, by now I'm sure that you have ran across the opportunity to do a showcase at some big venue such in your area. The only catch was that you had to buy a certain amount of tickets up front (usually 200) for about a dollar each. The promoter's sales pitch is that if you purchase the tickets at 1.00 each, you can then turn around and sell them to your fans for any price you want and keep the difference as a profit for you or your band.

The only catch is that you have to either buy the tickets up front or sign a contract agreeing to pay a certain amount to the promoter on the night of the show before you perform.

You buy the 200 tickets for 200.00, then you harass all of your friends and family to buy a ticket for 4.00 or 5.00 each....some of them do, the rest say they will before the show, but you find yourself with 160 tickets left, two days before the show...so what do you do....you figure that you've already spent the money.....so you might as well give the rest away so that you will have a significant support for you in the audience, and that's exactly what you do. (right there, you have a 170.00 or 180.00 loss)
Show night comes around, and you and your people get there, and you figure out that there are about 30 artist performing and they all did the same thing that you did. So what that means is that whenever an artist performs that there is a little section of their friends and family that are exclusively there to see, cheer, and support that particular artist, and when that artist is done, they leave and so does their crowd.

For most artist just starting out, you will be lucky if you sell 40 tickets to your showcase. The rest of the money will have to come out of your pocket if you want to perform.

What that means is that for every artist, there is a little, or big, cheering section, only for them....and when the artist that they came to see is finished performing....that section leaves with the artist.

For example; Say Drake is coming to your town and he is performing at a local venue, and the promoter is basically selling opportunities to open up for Drake. In this case, it will cost a little more. You ma have to buy 1000.00 to 1500.00 worth of tickets and then sell them, but keep in mind that it is a little easier to sell your tickets now because you are not selling tickets to see just you, you are selling tickets to see Drake, and on top of that you're opening up for him!

These types of shows are good if you need practice on your performance or getting the kinks out of your stage fears, but not very helpful to your career in my opinion.

If you want to capitalize off of the situation and possibly gain some new fans, the people who are there to see drake need to be the type of people that like your type of music also. If you are a Rap artist, then you might not want to open up for a classical jazz headliner.

On top of that people don't know that you pretty much bought the opportunity to open up for this major artist, so they will automatically think that you are a legitimate up and coming act that is possibly associated with the major artist that is performing.

The difference is that the price will be much higher (1500.00-2500.00), but it will be easier to
For example; Say Drake is coming to your town and he is performing at a local venue, and the promoter is basically selling opportunities to open up for Drake. In this case, it will cost a little more. You ma have to buy 1000.00 to 1500.00 worth of tickets and then sell them, but keep in mind that it is a little easier to sell your tickets now because you are not selling tickets to see just you, you are selling tickets to see Drake, and on top of that you're opening up for him!

These types of shows are good if you need practice on your performance or getting the kinks out of your stage fears, but not very helpful to your career in my opinion.

If you want to capitalize off of the situation and possibly gain some new fans, the people who are there to see drake need to be the type of people that like your type of music also. If you are a Rap artist, then you might not want to open up for a classical jazz headliner.

On top of that people don't know that you pretty much bought the opportunity to open up for this major artist, so they will automatically think that you are a legitimate up and coming act that is possibly associated with the major artist that is performing.

The difference is that the price will be much higher (1500.00-2500.00), but it will be easier to sell those tickets because your friends, family, and strangers will want to see the major artist perform, and they will be much more willing to support you because they believe that you are moving up in the music world. The other difference is that when you perform, you get to perform in front of the major artist's fans, and since they have no emotional attachment, it is ore opportunity to gain them as fans.

I'm Out!




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