By Ricardo Interpermian
Forever Living business-builders: Do you want to know what it takes to become a top 3% earner?
If you seek to become a top earner, you must go well beyond your circle of friends and family.
You've got to learn to acquire customers and business partners the way nearly all legitimate businesses do: through marketing!
I've been groomed by 6 and 7-figure income earners who taught me the following strategies we quietly use to build large businesses:
- Market Effectively
Learn to market like a real business. Network marketers in companies such as Forever Living are taught a lot about how to network, but almost nothing about how to market.
Purchasing leads and business cards, and setting up your company-provided replicated website seems like marketing. These are just marketing tools, and some are not very effective. Rock-solid marketing consists of a few elements:
Target The Right People: Who is your target market for your Forever Living opportunity? Entrepreneurs? Cash-strapped unemployed people? I recommend you target other network marketers who are looking for a better way to build their business. Networkers understand the business to a degree and won't ask you if this is a pyramid. Networkers have shown they are willing and able to make a monthly autoship purchase.
Adopt A Compelling Position: A lot of other people promote Forever Living too. What do you have to offer that's different from everyone else? You must define and communicate a differentiated value proposition.
Promote: Once you run out of friends and family to prospect into your Forever Living business, how will you generate leads? Get trained in solid online marketing tactics that will generate leads for your business.
Follow-Up: You must follow up with all your leads. Use an automated email system, combined with live phone calls, to build rapport with and close sales.
- Focus On Marketing More Than Duplication
If you seek to become a top earner, you must go well beyond your circle of friends and family.
You've got to learn to acquire customers and business partners the way nearly all legitimate businesses do: through marketing!
I've been groomed by 6 and 7-figure income earners who taught me the following strategies we quietly use to build large businesses:
- Market Effectively
Learn to market like a real business. Network marketers in companies such as Forever Living are taught a lot about how to network, but almost nothing about how to market.
Purchasing leads and business cards, and setting up your company-provided replicated website seems like marketing. These are just marketing tools, and some are not very effective. Rock-solid marketing consists of a few elements:
Target The Right People: Who is your target market for your Forever Living opportunity? Entrepreneurs? Cash-strapped unemployed people? I recommend you target other network marketers who are looking for a better way to build their business. Networkers understand the business to a degree and won't ask you if this is a pyramid. Networkers have shown they are willing and able to make a monthly autoship purchase.
Adopt A Compelling Position: A lot of other people promote Forever Living too. What do you have to offer that's different from everyone else? You must define and communicate a differentiated value proposition.
Promote: Once you run out of friends and family to prospect into your Forever Living business, how will you generate leads? Get trained in solid online marketing tactics that will generate leads for your business.
Follow-Up: You must follow up with all your leads. Use an automated email system, combined with live phone calls, to build rapport with and close sales.
- Focus On Marketing More Than Duplication
Traditionally, network marketers in opportunities like Forever Living are taught to keep their business-building activities extremely simple and duplicable by others Marketing Is More Critical Than Duplication People in network marketing companies such as Forever Living are told they need to keep everything they do simple so people in their Forever Living downline can duplicate these activities.
How effective is this strategy to keep everything simple so other can duplicate it? For a very small percentage of marketers, this strategy is effective. But for the extreme majority of multilevel marketers in companies like Forever Living, keeping everything allegedly duplicable does NOT lead to high levels of duplication.
To prove this to you, look at these stats:
- Only about 1 in 5 people in your Forever Living downline will sponsor anyone else.
- Of those that do sponsor people, most will only sponsor 2-3 people total.
- The remaining 80% of your Forever Living downline won't ever do a darn thing.
The keep-everything-duplicable strategy that network marketers in Forever Living are taught (like some ancient gospel) actually only causes 20% of the people to sponsor anyone...and they tend to sponsor a tiny number of people!
The strategy to keep-it-simple sounds great but in practice does NOT invoke high levels of duplication and creates problems very few people ever recognize. The most common way to keep it simple is to use warm market recruiting, which is to approach family and friends and present the Forever Living business opportunity to them.People promote this strategy not because it's the most effective tactic, but because it's the simplest.
This strategy can actually lead to people quitting Forever Living. After a person runs out of friends and family to talk to about their Forever Living business, they often get frustrated and quit the business because they literally have NO IDEA how to do the one thing that can bring in new reps like clockwork, day in and day out: marketing and advertising. The other problem warm marketing recruiting creates is the strategy can push away the best prospects. Ideal prospects for a Forever Living business, people with transferable skills and large personal and professional networks such as real estate professionals, professional salespeople, and other business people tend NOT to want to approach family and friends about their opportunity. Many professionals want to protect their reputation and do NOT want to introduce their friends and colleagues to an opportunity that they just got started with such as Forever Living.
So should you begin by approaching friends and family about your Forever Living business? Sure. But unless you learn at least one rock solid marketing and advertising approach, you will run out of people to talk to. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties. Learn how to market your business on the Internet, and you can attract extremely high caliber Forever Living prospects who want to learn the same. If just a handful of people also learn to market Forever Living online, you could experience massive growth in your Forever Living business, without relying heavily on the friends and family approach.""
- Network With Like-Minded People
Understand that having a job and building a Forever Living enterprise are extremely different. While other people waste time watching reality TV, you're going to be on the phone with prospects.
After a while, almost no one is going to understand what the heck you're doing. Here's the sort of nonsense you'll hear:
- You think you're too good to have a job like everyone else?
- When are you going to stop wasting your time on that silly thing?<
How effective is this strategy to keep everything simple so other can duplicate it? For a very small percentage of marketers, this strategy is effective. But for the extreme majority of multilevel marketers in companies like Forever Living, keeping everything allegedly duplicable does NOT lead to high levels of duplication.
To prove this to you, look at these stats:
- Only about 1 in 5 people in your Forever Living downline will sponsor anyone else.
- Of those that do sponsor people, most will only sponsor 2-3 people total.
- The remaining 80% of your Forever Living downline won't ever do a darn thing.
The keep-everything-duplicable strategy that network marketers in Forever Living are taught (like some ancient gospel) actually only causes 20% of the people to sponsor anyone...and they tend to sponsor a tiny number of people!
The strategy to keep-it-simple sounds great but in practice does NOT invoke high levels of duplication and creates problems very few people ever recognize. The most common way to keep it simple is to use warm market recruiting, which is to approach family and friends and present the Forever Living business opportunity to them.People promote this strategy not because it's the most effective tactic, but because it's the simplest.
This strategy can actually lead to people quitting Forever Living. After a person runs out of friends and family to talk to about their Forever Living business, they often get frustrated and quit the business because they literally have NO IDEA how to do the one thing that can bring in new reps like clockwork, day in and day out: marketing and advertising. The other problem warm marketing recruiting creates is the strategy can push away the best prospects. Ideal prospects for a Forever Living business, people with transferable skills and large personal and professional networks such as real estate professionals, professional salespeople, and other business people tend NOT to want to approach family and friends about their opportunity. Many professionals want to protect their reputation and do NOT want to introduce their friends and colleagues to an opportunity that they just got started with such as Forever Living.
So should you begin by approaching friends and family about your Forever Living business? Sure. But unless you learn at least one rock solid marketing and advertising approach, you will run out of people to talk to. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties. Learn how to market your business on the Internet, and you can attract extremely high caliber Forever Living prospects who want to learn the same. If just a handful of people also learn to market Forever Living online, you could experience massive growth in your Forever Living business, without relying heavily on the friends and family approach.""
- Network With Like-Minded People
Understand that having a job and building a Forever Living enterprise are extremely different. While other people waste time watching reality TV, you're going to be on the phone with prospects.
After a while, almost no one is going to understand what the heck you're doing. Here's the sort of nonsense you'll hear:
- You think you're too good to have a job like everyone else?
- When are you going to stop wasting your time on that silly thing?<
This strategy can actually lead to people quitting Forever Living. After a person runs out of friends and family to talk to about their Forever Living business, they often get frustrated and quit the business because they literally have NO IDEA how to do the one thing that can bring in new reps like clockwork, day in and day out: marketing and advertising. The other problem warm marketing recruiting creates is the strategy can push away the best prospects. Ideal prospects for a Forever Living business, people with transferable skills and large personal and professional networks such as real estate professionals, professional salespeople, and other business people tend NOT to want to approach family and friends about their opportunity. Many professionals want to protect their reputation and do NOT want to introduce their friends and colleagues to an opportunity that they just got started with such as Forever Living.
So should you begin by approaching friends and family about your Forever Living business? Sure. But unless you learn at least one rock solid marketing and advertising approach, you will run out of people to talk to. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties. Learn how to market your business on the Internet, and you can attract extremely high caliber Forever Living prospects who want to learn the same. If just a handful of people also learn to market Forever Living online, you could experience massive growth in your Forever Living business, without relying heavily on the friends and family approach.""
- Network With Like-Minded People
Understand that having a job and building a Forever Living enterprise are extremely different. While other people waste time watching reality TV, you're going to be on the phone with prospects.
After a while, almost no one is going to understand what the heck you're doing. Here's the sort of nonsense you'll hear:
- You think you're too good to have a job like everyone else?
- When are you going to stop wasting your time on that silly thing?
- I tried one of those things before. They never work!
This is employee mindset. Under no circumstances should you let these type of comments influence your resolve. Do not discuss your business with these types of people. You'll feel more confident and get fewer hassles.
Find other people building a network marketing business. Go to Super Saturdays for Forever Living. Find the top leaders in Forever Living or other companies. They are often energetic, support people.
Use Facebook to connect with networkers. Don't even mention Forever Living to them, unless they ask what you promote. Keep it real, and just have conversations. Your income is going to be the average of the 5 people you spend time with the most. Choose your friends wisely!
About the Author:
So should you begin by approaching friends and family about your Forever Living business? Sure. But unless you learn at least one rock solid marketing and advertising approach, you will run out of people to talk to. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties. Learn how to market your business on the Internet, and you can attract extremely high caliber Forever Living prospects who want to learn the same. If just a handful of people also learn to market Forever Living online, you could experience massive growth in your Forever Living business, without relying heavily on the friends and family approach.""
- Network With Like-Minded People
Understand that having a job and building a Forever Living enterprise are extremely different. While other people waste time watching reality TV, you're going to be on the phone with prospects.
After a while, almost no one is going to understand what the heck you're doing. Here's the sort of nonsense you'll hear:
- You think you're too good to have a job like everyone else?
- When are you going to stop wasting your time on that silly thing?
- I tried one of those things before. They never work!
This is employee mindset. Under no circumstances should you let these type of comments influence your resolve. Do not discuss your business with these types of people. You'll feel more confident and get fewer hassles.
Find other people building a network marketing business. Go to Super Saturdays for Forever Living. Find the top leaders in Forever Living or other companies. They are often energetic, support people.
Use Facebook to connect with networkers. Don't even mention Forever Living to them, unless they ask what you promote. Keep it real, and just have conversations. Your income is going to be the average of the 5 people you spend time with the most. Choose your friends wisely!
About the Author:
Ricardo Interpemian has educated thousands of business owners how to grow businesses like Forever Living.