Dumbbell Retailer Conducts Link Popularity Case Study

By Michele Moncrieffe


I maintain a website that caters exclusively to kettlebell sales. You may be asking yourself, what are kettlebells? Well, kettlebells a kind of weight that exercisers use when training. I endorse them, but this isn't the point of the article, or why you are here. You've come to gain some insight into link popularity. Initially, I wasn't familiar with link popularity, and that is where I erred greatly.
The value that Google assigns a link is known as link popularity. Receiving links to your website is a basic part of search engine optimization, or SEO, which you should already know. However, if you were under the impression that all links are weighted equal then you are wrong. Yahoo and Bing give links the same value, but individual links are ranked by an elaborate system with Google. The greater the rank value, the better.

In case you were not aware, Google ranks every page on a scale from 0 to 10, a thing they call "PageRank." Although you probably think that is simply named after the rank of the page, it's really named after Larry Page, a computer programmer who you certainly know as the co-founder of Google, so that's a lucky coincidence. The scale is not ordinal; it's really logarithmic, so a PageRank 1 is ten times better than a PageRank 0, and a PageRank 2 is one hundred times better than a PageRank 0. A PageRank 10 is worth a obscenely large ten billion PageRank 0's.

Gaining higher link popularity is contingent on getting other websites to link back to you. Getting a PageRank 10 link back is pretty challenging, and the bevy of PageRank 10's available are incredibly selective about which websites they post links to on their own websites. Generally, if you can convince a PageRank 4 or higher to link back to you, then you are at a major advantage. Google has an online tool to check the PageRank of individual websites.

Instantly, it became clear why my kettlebell we
Gaining higher link popularity is contingent on getting other websites to link back to you. Getting a PageRank 10 link back is pretty challenging, and the bevy of PageRank 10's available are incredibly selective about which websites they post links to on their own websites. Generally, if you can convince a PageRank 4 or higher to link back to you, then you are at a major advantage. Google has an online tool to check the PageRank of individual websites.

Instantly, it became clear why my kettlebell website was not receiving a lot of traffic. I had a lot of links, but all the pages linking to me had a PageRank of 1 or 0. My online completion was obviously receiving higher ranked links. I now knew my mission. I had to start receiving higher PageRank links.




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