No matter who you are there's always one thing you stop yourself from doing. It could be cold calling, it may be facing up to the simple fact the competition is investing more heavily in marketing than you or it might be something as simplistic as taking advice from others.
My deepest fear is cold calling businesses. I exaggerate not; I have spent the last week avoiding making phone calls to a listing of target prospects with bankrupt stock for sale that I definitely know that I can be useful.
So rather than calling them, I started to look at how I could maybe find them on the Web with some correctly optimised pages. Then I looked into making a mailing program. So I looked at an internet solution that would mail out letter for me.
After that, I believed I better revamp my price list as I was convinced that had to be perfect. Then yesterday I decided it might be an excellent idea to design a short booklet they could download from my internet site.
I tried to create the booklet in Microsoft Word but the design was too basic so I downloaded a trial version of Adobe InDesign and spent the full day recollecting how to make use of the program.
It's just when you write this do you realise how mad this all sounds. Avoiding picking up a phone and asking someone for a simple piece of information .
When I eventually had run straight out of ideas on cold-call avoidance, I come to a decision to nip outside and have a cigarette and consider what to say. After that I started writing down what to say.
I then have no idea what came over me. I just picked up the telephone, unrehearsed, waiting until the other side was answered and blurted out "I wonder if you can help me a moment"
It wasn't that bad. I continued for the next hour going through my list without much resistance.
I felt incredibly uncomfortable and twitchy. I suppose the fear never goes away. But I imagine your deepest fear reduces over time when you face it and flinch forward rather than heading away from it.
My deepest fear is cold calling businesses. I exaggerate not; I have spent the last week avoiding making phone calls to a listing of target prospects with bankrupt stock for sale that I definitely know that I can be useful.
So rather than calling them, I started to look at how I could maybe find them on the Web with some correctly optimised pages. Then I looked into making a mailing program. So I looked at an internet solution that would mail out letter for me.
After that, I believed I better revamp my price list as I was convinced that had to be perfect. Then yesterday I decided it might be an excellent idea to design a short booklet they could download from my internet site.
I tried to create the booklet in Microsoft Word but the design was too basic so I downloaded a trial version of Adobe InDesign and spent the full day recollecting how to make use of the program.
It's just when you write this do you realise how mad this all sounds. Avoiding picking up a phone and asking someone for a simple piece of information .
When I eventually had run straight out of ideas on cold-call avoidance, I come to a decision to nip outside and have a cigarette and consider what to say. After that I started writing down what to say.
I then have no idea what came over me. I just picked up the telephone, unrehearsed, waiting until the other side was answered and blurted out "I wonder if you can help me a moment"
It wasn't that bad. I continued for the next hour going through my list without much resistance.
I felt incredibly uncomfortable and twitchy. I suppose the fear never goes away. But I imagine your deepest fear reduces over time when you face it and flinch forward rather than heading away from it.
About the Author:
John Spiers writes for brands365. Brands365 offer bankrupt stock for sale via its online membership club.